ELK is a ski equipment website that sells best brands products, and also sell its own brand. The target audience is men aged 40-50, who go to ski resort every year and look for high quality equipment.
The elegance of ski, the cold air and the white wide landscapes are among the main reasons that attract many people to this sport.The goal of this design was to give the user the feeling that one gets when visiting a ski site and breath the cold freshed air.
The product page has a lot of content. My challenge in the design of this page was to display everything in a way that the user will easily find what he is looking for, while at the same time be impressed by the design.
We all know the common e-commerce icons, they can be in many shapes and designs but genreally looks similar among many websites.In my design, the classic e-commerce icons were replaced by icons that represent the world of ski.
Nowadays, people use mobile devices to purchase online on a daily basis. The design was adapted for smaller sizes, to give the best experience for mobile phone users.